Marketing Manager

Equans is looking for a Marketing Manager to join our team in London on a permanent basis. This is a full-time role working 37.5 hours per week. On offer is a competitive salary, bonus and benefits package.

The Marketing Manager will play a key role in strengthening the UK and Ireland Marketing and External Communications function’s ability to support business growth. 

This is a hands-on marketing role focused on proactive growth marketing, campaign development and delivery. The post-holder will work closely with the Head of Marketing and External Communications, business development teams, divisional stakeholders and colleagues across the wider marketing and communications function to translate growth priorities into clear, targeted marketing activity.

The post-holder will manage campaigns, while supporting priority sectors, services, clients and growth opportunities through clear briefs, compelling messaging, coordinated specialist input and effective business development follow-up. 

The Marketing Manager will work as part of a peer team, collaborating with colleagues across PR, content, events, employer brand, digital, social media and creative delivery to ensure campaigns are planned, joined up, measurable and aligned to business priorities. 

What will you deliver?

• Develop and deliver proactive marketing campaigns, alongside the Head of Marketing & Communications that support Equans growth priorities across selected sectors, services, propositions and client groups. 
• Translate business objectives into clear campaign briefs, audience plans, propositions, messages, channel plans and measurable activity. 
• Manage planned growth marketing activity where the requirement includes longer-term audience development, targeted email activity, digital engagement, in-person and online engagement, account-based activity or nurture campaigns. 
• Work with business development and operational stakeholders to understand target markets, client challenges, commercial priorities and upcoming opportunities. 
• Develop a strong understanding of target audiences, buying groups, customer challenges and sector-specific drivers. 
• Work with SMEs, BD teams and operational leads to shape clear narratives and campaign messages. 
• Plan and manage integrated marketing campaigns across selected channels, including email, LinkedIn, website, landing pages, paid digital, content, events, roundtables, webinars and agency-supported activity. 
• Coordinate campaign activity with colleagues across external communications, brand and digital, creative design, events and content to ensure work is joined up and delivered to a high standard. 
• Ensure event activity supports wider campaign objectives and business priorities. 
• Measure event participation, engagement and outcomes and use insight to improve future activity. 

What can we offer you?

On offer is a competitive salary, bonus and benefits package, which includes;

• 25 days annual leave (+ public holidays)
• Life Cover equivalent to 2x times annual salary
• Employee discount shopping schemes on major brands and retailers
• Gym membership discounts 
• Cycle to work scheme 
• Holiday purchase scheme
• 2 corporate social responsibility days per year
• Broad range of learning opportunities, such as professional qualifications, collective/individual training, and personalized support programmes
• Attractive Employee Referral Rewards Scheme
• Access to our growing employee networks including AccessAbility (representing those with physical and mental disabilities), Encompass (representing the LGBTQ+ community), RISE (representing people from ethnic backgrounds), WOMEN TOGETHER (representing women in Equans), Working Parents, and Young Professionals.
• 24/7 Employee Assistance Program and access to mental wellbeing app

Who are we looking for?

• An ability to build effective working relationships with business development, commercial, operational, strategy and divisional stakeholders. 
• Proven stakeholder management experience
• Influence without relying on formal authority, working collaboratively across a peer team and wider matrix organisation. 
• Strong B2B marketing experience, ideally in a complex environment. 
• Experience developing and delivering integrated marketing campaigns linked to business growth, client engagement, lead generation or pipeline development. 
• Strong understanding of audience planning, proposition development, messaging, segmentation and campaign journeys. 
• Experience working with BD or sales teams to support commercial priorities, opportunity development or account-based activity. 
• Strong written communication skills, with the ability to turn complex information into clear, audience-led marketing content. 
• Good understanding of digital marketing channels, including LinkedIn, website content, landing pages, paid social, email and campaign reporting. 
• A practical understanding of how marketing supports growth, including awareness, engagement, lead nurturing, meetings, pipeline influence and relationship development. 
• Experience managing multiple stakeholders, priorities and deadlines. 
• Strong project management skills, with the ability to move work from idea to delivery. 

Who are we?

Equans is a world leader in energy services with nearly 100,000 employees working in more than 50 countries, with an annual turnover of over 17 billion euros.  

In the UK & Ireland, Equans is a provider of technical, FM, regeneration and energy services – with specialist capabilities in smart buildings, green mobility, district & embedded energy and decentralised renewables.

Equans’ 13,500 UK & Ireland employees combine these activities to help businesses, public sector organisations and government to embrace the energy transition towards net zero, and also the digital & industrial transitions that are redesigning the way we move, work and live.

Equans is a Bouygues group company.

What’s next?

If this role is of interest to you, please click below to register, apply, and track your progress! A member of our Resourcing Team will review your application and be in touch.

As part our commitment to better reflect the markets within which we operate, we encourage applications from women, ethnically diverse individuals and people with disabilities, along with all candidates who identify with protected characteristic groups under the Equality Act 2010. 

At Equans we’re committed to delivering a culture where everyone’s voice is heard and supported. We know the value a diverse workforce creates, delivering better results for our people, customers, and stakeholders. Diversity and inclusion is at the core of what we do, should you join Equans you’ll find a welcoming and open workplace where you’re supported and encouraged to be your true self at work. 

You’ll also have access to our growing employee networks including AccessAbility (representing those with physical and mental disabilities), Encompass (representing the LGBTQ+ community), RISE (representing people from ethnic backgrounds), WOMEN TOGETHER (representing women in Equans), Working Parents, Young Professionals, Veterans and Reservists Network (VaR).

For this role, you must have evidence of the right to work in the UK. Unfortunately, we are not able to offer a re-location package with this job role.  Certain roles may require applicants to undergo a Disclosure check, as noted in the role requirements.

The Equans Resourcing Team supports this job advert. Agency involvement is not required. All related enquiries must come to the resourcing team not direct to Equans Managers.